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Marketing Tips

The Following are suggestions to help you with the marketing of your canola.

 

JANUARY

NEW Crop

  • Calculate Cost of Production.

OLD Crop

  • Determine balance of inventory on hand not yet sold or priced.
  • Check basis at country elevators and spreads in March to May futures contracts; prepare to sell some old crop.

FEBRUARY

NEW Crop

  • Calculate break-even price needed to cover operating costs
  • Calculate additional returns needed to cover other commitments.
  • Do price analysis to determine the top 30% of price range in market.
  • Seek out market information sources for all oilseeds.

OLD Crop

  • Follow May futures and consider selling a portion of stored canola over next two months.

MARCH

NEW Crop

  • Inquire about basis and deferred deliver contracts for new crop canola.
  • Develop new crop canola marketing plan.
  • Consider pricing a portion of new crop; set your target prices.

OLD Crop

  • Follow the May and July futures markets looking for old crop price indicators.

APRIL

NEW Crop

  • Check basis every week – historically lowest April through August.
  • Update cost of production for new crop canola.
  • Consider market trends to finalize new crop production plan.

 

OLD Crop

  • Pricing opportunities may appear for old crop.
  • Check futures and basis levels often.

MAY

NEW Crop

  • Follow November futures market for price indicators; set hedging targets for desired profits.
  • Check upcoming basis and deferred delivery contracts for new crop canola.

OLD Crop

  • Continue to check futures and basis levels over next two months.
  • Should have about 80% of crop sold.
  • Play with the balance.

JUNE

NEW Crop

  • Examine spreads in futures market prices between upcoming trading months; avoid hedging 100% of crop against cash contracts.
  • Check November bills and sell enough to cover those bills.

OLD Crop

  • Compare September (old crop) and November (new crop) contracts.  Look for a premium for early delivery.
  • Calculate storage costs on any old crop canola.
  • Study futures and options trades.

JULY

NEW Crop

  • Begin to assess canola crop yield potential.
  • Monitor new crop contracts for pricing opportunity.
  • Talk to a broker to discuss and follow options trading.

OLD Crop

  • Consider pricing balance of old crop canola now; if new crop prices are at discount to old crop prices.

AUGUST

 

  • Check inter-month futures contract spreads; assess demand old crop vs. new crop.
  • Follow trend lines and consider hedging a portion new crop at prices near top of trend line.
  • Watch weather and crop progress reports.  Frost scares could mean price rallies.
  • Ensure yield potential can support new-crop sales commitments made to date.
  • Check options, premium cost and canola price protection.

SEPTEMBER

 

  • Check all area cash markets for best canola basis available.
  • Determine early the grade and quality of canola harvested.
  • Avoid pricing during periods of heaviest delivery.
  • Look for premium basis pricing opportunities in your area.

OCTOBER

 

  • Make marketing decisions for managing taxable income.
  • Discuss storage tickets with grain companies.
  • Observe all inter-month futures price spreads to assess upcoming canola demand.
  • Examine basis; look at pricing January or March if prices are strong.
  • Keep in mind, markets decline because loans are due.

NOVEMBER

  • In the bin: observe November futures and compare to current cash prices quoted
  • What is the basis doing?  Is cash price moving further from futures price?  Is cash moving closer to futures?
  • Check options; premium cost for in-the-money and out-of-the-money price protection.
  • Learn about options as insurance against volatile or changing prices.
  • To be planted next spring: begin checking pricing alternatives now.

DECEMBER

  • Assess effectiveness of previous calendar year’s marketing strategies.
  • Calculate average canola price received in previous calendar year.
  • Determine whether selling prices were in the top 1/3 of the canola market price range.
  • Take year-end inventory of canola on farm.
  • Look at pricing 10-20% of new crop.



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